We were tasked with drafting a new interior design concept for the opening of the company's specialist shops, and supervising this process in collaboration with shop design and construction specialists. It specifically concerned the company’s branches in Winterlingen, Krauchenwies, Albstadt-Tailfingen, Balingen-Endingen, Mengen, Gottmadingen and Ludwigshafen.
In addition, the invitations, menus and menu boards were also to be revamped in line with the new corporate design.
Our idea was also to accentuate the authenticity of the company's new appearance in its specialist shops. We wanted to create a second living room for the bakery’s customers that radiates a cosy and pleasant ambience. A mix of modernity and tradition that sits perfectly with the new corporate design in terms of its focus on handicraft and traditional baking craftsmanship. This concept is now being gradually implemented in all new and renovated specialist shops. Consequently, a standardised appearance can be seen, not just in the advertising media but also in the specialist shops.
