This topic is as young as the liberalisation of the energy market: what was once an automatic supply has now become a product, turning the recipients into consumers who are suddenly faced with a choice. What’s more, that choice concerns something they perceive as intangible, even mysterious. Our challenge here is to reset the communication switch from zero to branding excellence.

Photo: Energiedienst

Energiedienst

Photo: Erdgas Mittelsachsen (Middle Saxony Natural Gas)

Erdgas Mittelsachsen (Middle Saxony Natural Gas)

Photo: GEW

GEW

Photo: GEW Singen

GEW Singen

Photo: Naturenergie

Naturenergie

Photo: Stadtwerke Tauberfranken (public utilities)

Stadtwerke Tauberfranken (public utilities)

Photo: Süd Best

Süd Best

Photo: Thüga Energie

Thüga Energie

 
Bookmarkgoogle.comFacebookMister Wongdel.icio.usdigg.comTechnoratiLinkaARENAnewsvine.comYiggIt