TOUCH-UP, PLEASE!

Expanding market leadership with an umbrella brand strategy and total brand relaunch.

GEKA shows its colours.

The brand presentation is visually characterised by the new word-image brand in an original and unusual translation of the variety of GEKA’s product range. Based on this brand, we developed a new corporate design and imagery for all media. The consistency of the new presentation achieves high recognition. Its typology lends the brand glamour and visibility.

Lifestyle

A thorough redesign and highly emotional photography elevate the customer magazine UPDATE to a lifestyle magazine for the cosmetics sector. With fascinating beauty shots, GEKA reinforces its claim of offering a lot more than just a wink of beauty.

Re-branding at the leading trade fair in Monaco

The LUXE PACK in Monaco became an international stage for introducing the umbrella brand strategy and the new brand presentation. Customers, potential customers, competitors and media were all positively surprised by the market leader’s new, daring look.