Fischer

72 % sales increase on the previous year. And without price cuts! Through clear product positioning and the simple, catchy imperative: ”Nicht grübeln. Dübeln!” (Don’t howl – dowel!“), the universal dowel Fischer UX was marketed as a product synonymous with the segment, and offering the decisive customer benefit of clear orientation in an almost impenetrable market and the assurance of buying the right dowel. Which just goes to show that there are profitable alternatives to traditional special offers.