Straight to the top! In next to no time, our campaign catapulted the new online portal of the Sparkassen Finanzgruppe, www.gebrauchtwagen.de, from zero to 4th place in the brand rankings for 2009! The result of this poll by AUTO MOTOR SPORT clearly demonstrates that an integrated communication strategy can be successful even on a smaller budget. The foundations were laid in the first wave, comprising radio, posters and online banners. This was supported by search engine marketing and classic print media, most of which were implemented locally by the Sparkasse banks. Continuity and a quality product did the rest.

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