Iggesund

Through a fresh outlook to market leader! By means of a strategic coup, Sweden’s Iggesund Paperboard, the leading supplier of high-quality paperboard packaging, was able to rescue itself from a shrinking market and a downward trend in prices and sales. Iggesund set its sights beyond the small core market to segments in the far larger paper market, won market shares for the cosmetic and pharmaceutical industry, achieved disproportionate growth and was even able to push through price increases.