in-akustik

700 mailouts. 240 leads. 110 deals! A great service package for the in-akustik brand, with displays for product presentation, bins for primary and secondary placements and extensive advertising resources for sales promotion, backed up with an offer that dealers couldn’t refuse, brought sweeping success. A total of 700 targeted mailouts generated 240 leads from interested dealers, of whom 110 spontaneously signed a cooperation agreement with in-akustik in the first few weeks. That’s equivalent to a conversion rate of no less than 46 %. The retail concept not only struck a chord with dealers, but also delighted the in-akustik sales force. In their own words: “If we don’t take a step forward now, we’ll have no-one but ourselves to blame.“ A clear example of how successful results can be obtained by focusing on a single sales channel.