Kneipp

Campaigns work. They increase recognition, market share and sales. After repositioning of the brand and an integrated campaign highlighting everyday stories, an efficiency analysis in 2007 testified to a highly positive effect. Accordingly, Kneipp registered significant increases in brand recognition, market share and sales. The new bath product “Winter Harmony“, advertised with its own motif, achieved a market share of 18.7 percent within just three months of its launch, sending it to the top of the market at a stroke.