Rösle

40,000 tomato peelers sold in three months! Take one intelligent, perfectly functioning new product designed to make life easier for ambitious chefs, and place it in a clear communication strategy with the brand promise ”Tools for the gourmet“. This is exactly what happened with the Rösle tomato peeler. Advertisements and an eye-catching POS display gave an enormous boost to sales of this ultra-sharp implement: 40,000 sold in just three months!