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Brand management for family companies.
Two-page article in Wirtschaftsmagazin Bodensee 2017.
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Schindler Parent > Press > Brand management for family companies.

Brand management for family companies.

Two-page article in Wirtschaftsmagazin Bodensee 2017.

Managing a family company successfully is not a given. Several different factors play an important role when it comes to it: The relationship of the staff to the company as well as openness towards the latest trends and innovations. And not least the company’s communication. It is also important how strongly the idea of a family company and the values associated with this are communicated to the outside world.

Many tackling this issue are looking for THE answer to the question “How should a family company communicate to best reach its target groups?” Those looking for the answer on these two pages can simply keep looking. Because they won’t find that answer here. They also won’t find it on the other pages or in other magazines. And there’s a simple reason for this: There is no generally valid response to this question. Individual factors always come into play and these vary from company to company. Therefore, when it comes down to a family company aggressively communicating the idea of a family company, many individual points must first be observed for a competent evaluation.

>> Download the entire article (German)

Are you a family company yourself and would like to find out more about brand management? Then just contact me:

Michael Meier

Managing Director
michael.meier (at) schindlerparent.de