In 1896, ABT was founded as a farrier's workshop for shoeing horses. In 2016, the world's largest refiner of VW Group vehicles celebrates its 120th anniversary. Naturally, this had to be celebrated, with, among other things, its own logo.
A strong, dynamic and universally understandable logo was desired that fit seamlessly into the brand representation developed by Schindler Parent.
The anniversary logo takes up the colours of the brand communication and the ABT logo as well as the dynamic graphical elements from the new image brochure. The lettering "120 years" is striking, elegant, and globally implementable.
By the way, the title page of the new image brochure is adorned with the logo itself. This will attract attention to the anniversary of the Allgäu family business and build a bridge to the graphical elements within the brochure.