On the asphalt, every ABT convinces right from the start. Precisely this feeling should be evoked in every contact with the brand. The family business from Kempten was looking for a strong partner in the field of brand communication. And as usual found it quickly in Schindler Parent.
How to meet the standards of the market leading vehicle refiner? By purposefully setting power and dynamics in scene.
Starting with the logo, the appearance of the ABT brand was subjected to a comprehensive design check and subsequent fine-tuning. Imagery, design elements, and trademarks were brought under one bonnet. Tailored to that: All communication – from the general catalogue through the brochures to the fair presentation and the website.