Pole Position Corporate Design.

The ABT Brand Identity.


On the asphalt, every ABT convinces right from the start.  Precisely this feeling should be evoked in every contact with the brand. The family business from Kempten was looking for a strong partner in the field of brand communication. And as usual found it quickly in Schindler Parent.

How to meet the standards of the market leading vehicle refiner? By purposefully setting power and dynamics in scene.

Starting with the logo, the appearance of the ABT brand was subjected to a comprehensive design check and subsequent fine-tuning. Imagery, design elements, and trademarks were brought under one bonnet. Tailored to that: All communication – from the general catalogue through the brochures to the fair presentation and the website.

A Confident Start-Finish-Victory.

The strong brand profile quickly caught the eye of the market and excited everyone who has petrol running through their veins.  The motorsport serial winner was able to win new customers, who were rapidly becoming fans in this unique acceleration. So it is no surprise that ABT and Schindler Parent are proud of the outcome.

More information is available from:

Michael Meier

managing partner