ABT is the world's largest refiner of vehicles from the VW Group. Now it was time again to refine the ABT image brochure. So it was for us: buckle up, shift up and accelerate.
The challenge was to further develop the image brochure as part of the new brand identity - both in terms of content and appearance. In addition, new subject areas such as Formula E and e-mobility in general had to be integrated and reference made to the anniversary.
As usual, the ABT image brochure was designed in two languages. So that the powerful headlines and concise copies work equally in German and English. The imagery is universally understandable thanks to the dynamic graphic elements, strong vehicle photography and clear structuring.
The reference to the 120th anniversary was established by the specially designed logo, which adorns the front page of the brochure, attracts attention and takes up the graphic elements from the brochure. Speaking of the new logos: The "ABT E" electromobility division also received its own logo from Schindler Parent, which will be presented in the anniversary brochure.