Düsseldorf isn't just home to the longest bar in the world, but also the biggest holiday in the world. Every year at the end of August / beginning of September the city namely plays host to the CARAVAN SALON – the world's largest exhibition for motor homes and caravans. It is one of the most important dates in the calendar for the industry. For us that means approximately four weeks that focus exclusively on holidays. Because it means that we must once again ensure for our client Carthago that its latest product innovations leave customers feeling excited and wanting more. Therefore it was our task to design four high-quality catalogues with the latest motor homes. For the exhibition’s international audience in up to 7 languages.
Our objective was to offer the reader the chance to comfortably absorb the information on display by adopting a slightly reduced page structure and a more refined approach to detail highlights. Thanks to our even stricter design execution the striking Carthago look took on additional prowess. This approach was ultimately meant to make sure that the customer knew at first glance which catalogue and, of course, which motor home he or she was currently looking at.