How to whet the appetite of music lovers when it comes to impeccable recordings. When it comes to recordings that captivate due to the clearest sound on the best sound systems? With thematic compilations. Our customer in-akustik, a provider or their own Hi-Fi, video, and multimedia accessories, and a vendor of music & media with their own label, instructed us to design a whole series for that. Pleasure for the ear – Music for the eye, an eye-catcher for the POS.
Blues, rock, latin – and many more genres were to be packaged. We combined each of them with a certain luxury food: Blues with whisky, rock with beer, latin with coffee, songs with champagne etc. In a 16-page booklet we told the story of what is special about them. What distinguishes the manufacturing. How they were distributed. And why they fit perfectly with their music genre. A booklet to leaf through while enjoying the CD.
Packaging design at its finest.
But the real enjoyment immediately catches the eye: The cover, the high-quality slipcase, on which the smoke of a cigar, a steaming cup of tea and sparkling cocktails reveal the music and the musicians themselves.
For the secondary placement at the POS, we have also proven our expertise in shop fitting: With a display for the whole series that one could hardly overlook.
The most beautiful form of sales consulting.
With this design line, we handed sales of In-Akustik something that every sales department has a dire need of: a door opener.
More information is available from:
Group Head Project Management
sebastian.schnell (at) schindlerparent.de