Designed with
surgeons in mind.

The new website for evonos.

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Schindler Parent > Cases > The new evonos website

TASK
STRATEGY
TEAM
As an innovative supplier of high-quality neurosurgical instruments, evonos wanted to reposition its brand. This was to be done as part of a web relaunch. The most important objectives were better findability on the web via SEO, greater ease of use and effective communication of the brand’s core values. In short: website makes brand. We took an accordingly radical approach to the project. With the finest Meersburg instrument toolkit for state-of-the-art digital brand presentations.
Differentiation from the very first click onwards. In contrast to the product-focused nature of the previous website and in contrast to the competition’s clinically clean image worlds in operating-theatre green, we clearly and lavishly focused on the philosophy of the evonos brand. evonos develops its products in consultation with surgeons, based on their requirements and wishes, in order to enable better results thanks to more efficiency and working comfort. The strategic consequence: we focus on the target group and show real users in the operating room - in classic black and white photography. The respective product is always staged in connection with a statement about the benefits of its use. High-quality photography underlines the formal and material quality of the instruments. Animations convey the specific advantages and document the ease of use. The website nevertheless aims to be more than an attractive brand presentation – blog articles and SEO-relevant search terms should ensure higher visibility on the internet and thus more evonos prospects and new customers.

Michael

Michael Meier
Geschäftsführender Gesellschafter
1989

Antje

Antje Koch
Projektmanagement / Public Relations
2006

Michael

Michael Barthelme
Group Head Art
2011

CONNY

Dr. Constance Hotz 
CD Text
1990

Daniel

Daniel Leidorf
Online Marketing Manager
2018

Philipp

Philipp Stäuble
Group Head Digital Marketing
2019

Unique product benefits, cleverly showcased.

High-quality, crucial details and benefits of using the products show the website off to its best advantage. Scrollable animations, soft fades, in short: the website’s technical sophistication and great user experience reflect the technological sophistication and convenient use of evonos products – it’s hard to make a brand more tangible than this. And make it stand out on the market. Basic SEO optimizations have already led to 65% more visibility within the top 100 keywords.
PRODUCT PAGE
MOBILE VIEWS
PHOTOGRAPHY
ANIMATIONS
RANKING OPTIMIZATION
More information is available from:

Antje Koch

Projekt Management / Public Relations
antje.koch@schindlerparent.de