Food packaging needs to achieve lots of different things. It has to show what’s inside the packaging. It has to broadcast a range of food-related and legal information whilst making the product look delicious at the same time. Many providers, therefore, go for a gaudy, loud and colourful look. Not the GAFA-TEAM. The good food partner now takes a completely different approach: clean and chic – elegant packaging design developed at our waterfront location in Meersburg.
The idea was simply to take a completely different approach to packaging design. To showcase good quality without a lot of frills. No eye-catchers here, there or anywhere. None of the usual viewing windows that allow you to see frozen products but hardly anything else. Ice-covered raw potato sticks, pale-looking broccoli. Not with us.
Everything that can be prepared with food from GAFATEAM was served up to look appetising for a delicious photoshoot, which allowed us to get some great shots.
Instead, our packaging now shows perfectly prepared food. Nothing but the food itself. Ready to eat. Simple and clean. On a white background. With information that is clearly structured in a hierarchical manner. After all, this is precisely what GAFATEAM stands for with its brands Pickosta* and Garanta. Impeccable quality.
