In the course of repositioning the Heinz-Glas brand, we were commissioned to design an image brochure on time for the Luxepack Monaco 2014. The goal: To create a medium that shows the family business from Upper Franconia exactly as it is, but in a way noone has seen it before. The only specification: Anything except boring.
Light, glass, colour – determine the tonality of the brochure. (ACHTUNG: Bindestrich evtl. weglassen im Englischen, passt nicht wirklich) Rooted at home. Values. (grammatikalisch schwierig: eine Haltung als abstraktes Subjekt- evtl. eine Haltung, die dazu antreibt, außergewöhnliche Flakons zu produzieren) An attitude that continually incites inspiration in producing exceptional flacons: We developed a brochure that stages the magical moments. A brochure that shows the fire within every flacon – and within the company and its employees it is created by. Square, practical, fascinating – and with additional inserts with print finishing that show the companie's novelties.
STORYTELLING AROUND TRADITION AND BRAND HOME.
This product presentation not only shows flacon innovations made of wood, slate, and leather, for which a product shooting has been carried out specifically. But it also tells story from the home of the brand. Storytelling that will be remembered.