Design a booth that's anything, except boring. That was roughly the order we received from Heinz-Glas in the context of the branding process. The booth at the Luxepack 2014 was meant to be the kick-off and culmination point of the new brand positioning.
We designed it to be open, elegant, and inviting. Curved shapes, in muted colours. In slate grey, typically of the origin of the brand Heinz-Glas: Upper Franconia with its slate roofed houses. We used light accents for that additional glow: of course, high-quality. And an expression of the values that Heinz Glas represents.
A SENSE OF BRAND HOME IN THE BOOTH DESIGN
The key element was the positioning and the product presentation of novelties and innovations that also convey a fragrance of the brand. ACHTUNG: subjekt doppelt! Three original flacons were designed and finished with wood, leather, and slate – all materials referring to the region around Kleintettau - and posed to present Heinz-Glas' technical and creative expertise – and the added value gained by customers: one partner for all flacons, no matter how demanding they may be.
This interaction of product presentation, booth, and brand identity made the visit a unique brand experience.