After the resounding success Hirsch Helles has achieved in the region, Hirsch has now brewed an even lighter beer for the market. Hirsch Helles 0.0 is completely alcohol-free and still tastes intoxicatingly good. We tried it. We had to, after all, Hirsch entrusted us with the product launch.
Hirsch Helles is blue. Hirsch Helles Alcohol-Free is light blue. This is the shortest way to sum up our approach. To ensure that no one makes a mistake in the beverage market at the shelf or in the catering trade at the bar, a red 0.0 non-alcoholic banderole clearly identifies the product as such.
In terms of text, too, the communication ties in seamlessly with the traditional Hirsch Helles campaign with the campaign slogan "Alkohellfrei" ("Alcohell-free").