Tastes Great Anywhere, Naturally.

Product Relaunch Hirsch Natüriches Donau Radler.

scroll_down

Schindler Parent > Cases > Hirsch Natural Danube Radler

TASK
STRATEGY
TEAM
The private Hirsch Brewery has redesigned their Danube Radler. Completely free from artificial ingredients, it promises a refreshingly natural flavour. Hence the new name 'Natürliches Donau Radler'. This innovation was now to be introduced to the customers through communication measures in print, as well as a new label design.

Also, a new Danube Radler was launched as part of a range extension. Namely the Donau Radler White Non-Alcoholic. A completely new design was needed, from the crown cap to the labeling, and the campaign theme. However, its appearance had to seamlessly tie into the design of the Natural Danube Radler.

As the name suggests, the main focus of the Donau Radler is on its regional origin. That is why our goal was to continue to reflect that on the label. The illustration of the Danube valley should therefore remain. However, its modernisation was crucial. In order to meet our high standards for the illustration, Victoria von Kap-Herr was hired as an illustrator.

We also took up regionality when designing the themes for advertisements, posters, and the key visual. Fully in the spirit of the typical Danube trippers. We show them exactly where they like to enjoy the Natürliches Donau Radler best. Naturally, at the Danube – just in the nature.

With Danube cyclists white alcohol-free we have strongly orientated ourselves in designing labels and campaigns motif, as required in the lettering, heavily on the natural Danube biker. However, the gist of the message, focused on the enjoyment of a non-alcoholic beer, was implemented humorously in the headline.

Michael

Michael Meier
Managing Director
Consulting
1989

AGNES

Agnes Pilar
Project Management
2012

Johannes

Johannes Kretz
Group Head Art
2004

Jörg

Jörg Bluhm
Creative Director
2002

Christoph

Christoph Siwek
Group Head Text
1998

Provides a Sparkling 200% Increase.

That the label design and the communication measures meet the taste of the target group is not only obvious through the smiling faces of the customers, but also through the grin of the managing director. A relaunch campaign that ensures a whopping 200% plus also entirely suits the taste of the brewery.
PACKAGING & BRANDING
PHOTO SHOOTING
More information is available from:
Michael Meier
Managing Director
michael.meier (at) schindlerparent.de