Woodwork. Using our hands and our hearts.

Maßarbeit – the SME journal by HOMAG.

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Schindler Parent > Cases > HOMAG Maßarbeit

TASK
STRATEGY
TEAM
With its machines and systems, HOMAG has become the industry leader in the field of wood processing. Within the framework of our targeted campaign for carpenters and joiners, the display included a customer journal, which we were to develop and produce together with the wood experts from the Black Forest.
All carpenters have two things in common: a love of working with wood and the desire to achieve absolute perfection. This was the inspiration behind precision work. And that’s why our SME journal is called Precision Work. This journal provides readers from the trade with interesting stories about colleagues, useful practical tips and detailed explanations. It always focuses on one thing: the benefits for the reader.

Maren

Maren Ottemeier
Project Management
2019

Johannes

Johannes Kretz
Group Head Art
2004

David

David Bumiller
Text
2015

Michael

Michael Meier
Managing Director
Consulting
1989

Always available to read in the break room.

Over 100,000 copies of Precision Work have found their way into break rooms in Germany, Austria and Switzerland as a supplement in the most important industry journals, as a freebie at LIGNA or by post. However they’re getting there, they’re being read. And will continue to be read in the future. Actually, more editions are already in the planning stages.
LOOK & FEEL
EXPENDITURE
SHOOTING DAY
More information is available from:

Maren Ottemeier