Yes – it’s JOOP!

Texts For The Joop! Online Shop.


Schindler Parent > Cases > JOOP! Onlineshop

JOOP! – This is more than fashion. JOOP! It's a lifestyle. For women. For men. For those who do not just wear brand clothes, but also settle in with them. The JOOP! Online Shop offers everything for that – even a comprehensive Living Collection.

And our mission was to describe all that reader friendly and SEO ready. Down to the smallest accessories. We accomplished this with great pleasure and immense meticulousness.

JOOP! is aimed at self-confident men and women. People who remain incredibly relaxed in a time of high availability. People who love fashion that oscillates between look and silhouette. People with a strong attitude. And yet flexible.


Who dives into the product categories and is not only guided by beautiful images, is invited to read deeper. Like a good shop assistant, the texts point out what makes the pieces by JOOP! special, for what occasions they work, and how to style them. auszeichnet, zu welchem Anlass sie passen und was man am besten dazu trägt.


Sebastian Schnell
Group Head Projekt Management 


Christoph Siwek
Group Head Text

JOOP! Showing and Alluding.

For the JOOP! Online Shop we developed a tonality that connotes the playful space between purism and airiness, between look and silhouette. Denotation and connotation. Showing and Alluding. This is what creates the tempting charm of a brand that extends all the way into the living area.

More information is available from:

Christoph Siwek

Creative Consulting / Group Head Text
christoph.siwek (at)