Likes for LAGO.

Shop offline, inspire online: the LAGO social media campaign.

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Schindler Parent > Cases > Likes for Lago

TASK
STRATEGY
TEAM
The LAGO Shopping Centre – with ten million visitors a year – is a genuine retail force in southern Germany and neighbouring Switzerland, as well as a high-profile brand – including thanks to Schindler Parent’s classic campaign. It’s clear that this strong presence must also include social media. After all, the offline shopping centre must be highly visible in the online world – a place full of digital shops and competitors. We were happy to take on this task.
The shopping experience with “Lakeside Feeling”, which is already well-established in terms of communication, is being extended into social media several times over. The striking campaign design with its variety of motifs, the water reflection and the headline addition “At the lake” also characterise the LAGO look on Instagram and Facebook. The content, however, is individually focused on the media: informative and entertaining on Facebook, spontaneous and involving on Instagram. Both channels are experience- and value-centric. Thanks to close integration with the website, app and on-site experience, this becomes true 360° communication.

Antje

Antje Koch
Projektmanagement / Public Relations
2006

Jessi

Jessica Holly
Kommunikationsdesign
2013

Robert

Robert Schenk
Geschäftsführung Kreation
2017

That’s how community building works.

LAGO addresses its target groups with specific content via Facebook. Subsequently, the number of fans doubled to 28,000 within a year and has since been steadily approaching the 30 k mark. On Instagram, the number of followers went on to double within five months after we brought a local blogger on board – and there are more every day, too.
TARGET GROUP ANALYSIS
GIVEAWAYS
PRODUCTS
COMMUNITY
DAILY LIVE
STORIES
More information is available from:
Antje Koch
Project Management / Public Relations