The LAGO Shopping Centre – with ten million visitors a year – is a genuine retail force in southern Germany and neighbouring Switzerland, as well as a high-profile brand – including thanks to Schindler Parent’s classic campaign. It’s clear that this strong presence must also include social media. After all, the offline shopping centre must be highly visible in the online world – a place full of digital shops and competitors. We were happy to take on this task.
The shopping experience with “Lakeside Feeling”, which is already well-established in terms of communication, is being extended into social media several times over. The striking campaign design with its variety of motifs, the water reflection and the headline addition “At the lake” also characterise the LAGO look on Instagram and Facebook. The content, however, is individually focused on the media: informative and entertaining on Facebook, spontaneous and involving on Instagram. Both channels are experience- and value-centric. Thanks to close integration with the website, app and on-site experience, this becomes true 360° communication.