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ABT XNH.

Market launch for ABT.

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TASK
STRATEGY
ABT is race track. ABT is vehicle refinement. ABT is camping. Camping? Exactly. The Allgäu company is venturing into new territory. At least partially: Because, of course, the comprehensive know-how of the noble forge comes into play in the high-quality conversion. In order to bring the exclusive dual use van to all the freedom lovers out there, we were allowed to create a completely new brand together with ABT.
Break out, be free - without having to sacrifice comfort. This luxury is offered by the ABT conversion of the VW T6.1 in everyday life and on the road. This is what we have captured with the new brand: EXPLORE NEW HORIZONS, or XNH for short. From the naming to the foiling to the communication design - the complete brand identity screams freedom.
The brochure conveys the XNH feeling. It shows all the highlights.
Topographical lines run through
the entire XNH communication.
XNH Road Maps with benefits and camping hotspots -.
individually adapted to the region of the dealers.
  • AS SOON AS THE ABT XNH WAS IN THE WILD, THE HUNTERS AND COLLECTORS STARTED LINING UP. THE NUMBER OF HITS ON THE WEBSITE SPEAKS FOR ITSELF. THE RESULT: EVERYONE IS THRILLED - EXCEPT THE TOP DOGS.