Blue, orange, and a lot of white – these are the corporate colours of motan. And nowhere else they come into action more prominently than on the booth for the motan colortronic's sales department. And that one will get a new face right on time for the leading trade fair, the K-Fair in Düsseldorf, that takes place every three years. Schindler Parent provided the planning and conception for the motan booth - with a focus on event and live communication.
The Task – The handling process 2010, Service 2013, Internet 4.0 – is different every time. The strategy is always the same: To reassert motan's promise 'think Materials Management'. And that looks different every time.
"think materials management" is motan's promise: In entails the aspiration to illuminate materials handling for the plastics industry forward-mindedly, and to open new rooms for material supply for injection moulding, extrusion, and blow moulding from storage and drying to dosing and mixing.
Creating a framework for trade fair construction
We translate this into exceptional booth concepts. Along the process chain. Through centrally controlled booth concepts. Up until framework conditions that open up new insights and perspectives. A welcoming atmosphere dominated by the colour white. Openly accessible from three sides. With corners for confidential exchange.
More than just trade fair – event and live communication
With every new booth, we created spaces that are open for new impulses. Open to people seeking solutions. We successively guided the focus away from the mere product presentation towards the event and live communication. Be it through the Orange-Hour, the very well attended booth parties. Be it – since 2016 – through the award ceremony of the Motan Innovation Awards, which we also accompanied communicatively.
A place for storytelling: mo's Corner at the centre
A central element emerged over time: mo's Corner – a widely visible point of contact for informal exchange. A place where solutions are developed and success stories are exchanged.
