One in three civil flights uses MTU Aero Engines technology. The Munich-based company climbed the DAX last year and has a consistently high demand for employees. So, MTU was looking for an agency for a new employer campaign – and found it at a waterfront location in Meersburg: us, Schindler Parent. This was, of course, an incomparable moment for us – and this, in turn, was the starting point for our strategy.
What’s it like to work for MTU Aero Engines? What does it mean to design, manufacture and maintain engines that provide an enormous amount of power and are made up of countless parts, behind which there is a computer centre that can compete with the very biggest? What goes through the minds of the employees as they digitise, design and shape the aerospace of tomorrow? What about when they see planes taking off that can only fly because of their work?
These were the questions we asked ourselves. And the result was that we focused on the faces of the employees and on the propulsion unit with which the MTU engine does the work. We’ve combined both in distinctive key visuals that depict all the target groups that MTU is looking for – the engineers, the IT professionals and digital experts, the skilled workers, sales experts, students and trainees. We’ve loaded these visuals with facts that illustrate the degree of technical excellence involved.
Technology and emotion, machine and people come together to create an incomparable moment, the moment the aircraft takes off. But this is what goes on in the minds of the viewers.
