The mission was: to recruit new employees.
Every third commercial aircraft flies with technology from MTU Aero Engines. The Munich-based company has been promoted to the DAX and has a continuing high demand for employees. Thus, MTU was looking for an agency to launch its new employer campaign. They chose Schindler Parent. That was an unforgettable moment for us and, at the same time, the starting point for our strategy.
What's it like to work for MTU Aero Engines? To develop, manufacture, and maintain engines that generate incredible power? That consist of countless parts and are backed by a data centre that can compete with the greatest data centres worldwide. What goes on in the employees' minds when they digitise, design, and shape the aviation of tomorrow? What happens when they see planes taking off that only fly because of their effort?
The idea: Capturing these exact moments; Focusing on how employees look at the company with pride in their eyes. Moreover, we want to exhibit a combination of both: Engines & Emotions.
The result: an employer branding that introduces new aspects into MTU's overall communication. Visually, through a strong connection between man and machine. Strategically, through strong internal messages for employees of all divisions and locations and externally for all potential applicants. Moreover, customers, partners, and competitors also perceive this message. They see MTU as a strong player in the industry and an exceptional employer, particularly at its Munich headquarters.