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The New Corporate Design for RAFI.

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Schindler Parent > Cases > RAFI Corporate Design

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For decades, RAFI has been one of the world's leading providers of human-machine communication. High time for an appropriate brand-human communication. The goal: A brand that is RAFI through and through. The right partner for this: Schindler Parent.
We repositioned RAFI as a brand – with a distinctive corporate design and the claim "Get in Touch". The entire appearance was redesigned and evolved - from the trademark, the colours and the font, up until a uniform image language. The new brand identity is eye-catching, distinctive Rafi and promotes recognition at first glance. And this was just the beginning – the journey continues and we look forward to working on exciting projects.

Michael

Michael Meier
Managing Director
Consulting
1989

David

David Bumiller
Text
2015

Annika

Annika Förderer
Communication Design
2015

Johannes

Johannes Kretz
Group Head Art
2004

In Touch with New Business.

In all countries, in all subsidiaries, and with all employees – the entire RAFI group is now a unit. This is well received by partners, existing customers, and above all, by potential customers. Since the corporate design was launched, new business has therefore been on the agenda. RAFI not only fully convinces professionally, but also visually. It is still one of the leading providers – in some industries now even the market leader – and it grows with unprecedented speed.
IMAGE LANGUAGE
APPLICATIONS
More information is available from:

Michael Meier