For decades, RAFI has been one of the world's leading providers of human-machine communication. High time for an appropriate brand-human communication. The goal: A brand that is RAFI through and through. The right partner for this: Schindler Parent.
We repositioned RAFI as a brand – with a distinctive corporate design and the claim "Get in Touch". The entire appearance was redesigned and evolved - from the trademark, the colours and the font, up until a uniform image language. The new brand identity is eye-catching, distinctive Rafi and promotes recognition at first glance. And this was just the beginning – the journey continues and we look forward to working on exciting projects.
More information is available from:
michael.meier (at) schindlerparent.de