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Creating Fibonacci
stone by stone.

RAMPF corporate design.

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Schindler Parent > Cases > Rampf Corporate Design

TASK
STRATEGY
The success of a company depends not only on the quality of its products, but also very much on its uniform brand identity. That’s why RAMPF approached us and commissioned us to adapt their corporate image to the quality of their designs.
RAMPF has the ideas about giving stones the right design. Our idea was therefore to make this ingenuity visible in the brand image too. In order to get a distinctive corporate design, we brought another “employee” onto the team – Leonardo da Pisa. Not personally, of course, but through the Fibonacci sequence he created. We used this sequence as the basis for the corporate image and then worked the design of the image brand and all the advertising materials around this. Thus, the image brand became a sign of precision and creativity and the compelling continuation of this symbol and the seemingly infinite possibilities offered by RAMPF’s designs.

Pressure brings about the best performance.

The new corporate design is not only astounding, it has also been very well received. The new image brand, as well as the compelling continuation of the Fibonacci formula theme in the advertising material, has drawn consistently positive feedback. The brand image clearly reflects the product quality.
CD/CI
More information is available from:
Antje Koch
Project Management/ Public Relations