New concept: In contrast to the editorially extensive annual reports of yesteryear, a compact implementation was required: a concentrated presentation of the company’s new organisation and the most important figures of the business year. The focus was to be on the formative topics and challenges of 2019 – increasing internationalisation and the establishment of a new corporate structure. The image section and the figures section should also be visually linked more robustly.
Visually appealing infographics dominate the annual report – from the generously staged figures of the year to the world map – thereby rendering the internationality of the group conspicuous – to the circular graphic with the product categories as the centre of the new structure. Implemented in Ravensburger colours and specially developed icons. The use of photography is also strategic: Two photos accompany the five double-page spreads. They show the two Board Members, who stand for the company in two senses of the term, and – as a collective illustration of the company’s sales function – a sales representative. The more robust connection of the financial report was achieved by standardising the grid, as well as by inserting graphic elements.
