A charming

The Ravensburger Museum Guide.


Schindler Parent > Cases > Ravensburger Museum Guide

The Ravensburger Museum was looking for its own printed guide. It needed to blend seamlessly into the existing brand profile and accompany visitors on their way through the museum exhibits - in German and English.
Welcoming, richly illustrated, informative – this is how the museum guide should look. It follows a path through the rooms and offers a balanced blend of insights and detailed views, of facts and background information. The title conveys the museum in a nutshell: historic rooms and modern transposition, brand promise and visitor experience. Across 68 pages the museum guide provides guidance; it tells the story of the company, the brand and the historic building and explains the exhibition concept and exhibits. The modest layout gives the rooms an attractive appearance; the headlines are a joy to read. The museum guide is both a visit companion and something to read. It was produced in German and English, and is available to buy in the museum. Last but not least: With its square format and premium execution, it is another mosaic tile in the Ravensburger brand profile.

When the museum guide becomes a collector’s item.

Many visitors enjoyed leafing through the square guide so much during their museum visit that they bought another at the end – to read or display. As a result, the museum guide was sold out on some days.
More information is available from:
Antje Koch
Project Management / Public Relations