In the middle of July, we received an enquiry by Strellson asking whether we would be ready to deliver texts, content, for the new online shop. Tonality: Dressing an urban look for business and casual clothing across all product categories in words that will be found and read. Simply speaking to men and conveying brand values.
Since 1985, Strellson designs and produces authentic premium fashion for men who go their own way. Here – and everywhere in the world. Designed in Switzerland. High-quality and innovative outfits that combine nonchalance and elegance. That looks great, and feels amazing. And it's a feast for brand communication.
Digital value selling for men's fashion.
We developed a pattern for the brand DNA of Strellson that fits every category. Texts with character – for men with character. The style – clear, straightforward, and uncomplicated. Just the way Strellson is – and the way the men who wear Strellson are.
More information is available from:
Creative consulting /group leader text
christoph.siwek (at) schindlerparent.de