SWISSPACER is operating in a highly competitive environment in spacer field for insulating glass windows. With competitors who are forging ahead into the SWISSPACER territory. To secure and strengthen its own market position, SWISSPACER approached us with the task of presenting a product in a self-explanatory way, albeit difficult to explain. The clear benefits of the sophisticated spacers were at the centre of deliberations.
That is why our plan was to reduce complexity: with plain texts and clear imagery. In this way, we are able to communicate the defining topics of innovative capacity, energy efficiency and living comfort in a direct and intelligible way for everyone - with an unambiguous message: `SWISSPACER keeps the cold at bay.´ The concise pictures also illustrate this. Our conclusion: The advertisement series in our corporate design is another puzzle piece in SWISSPACER's strong brand image. And now everyone really understands what a spacer does.
