The RAMPF apprentice campaign

As a producer of high-quality steel moulds for the concrete block industry, the company RAMPF has to deal with the same problem as many manufacturing companies. They find it very difficult to find new apprentices. That's why they asked us to develop an apprentice campaign to attract young people's attention to the company.

The campaign aims to directly address young people and potential apprentices. And in a way they are familiar with and can relate to. Without artificially youthful slang and idealistic motifs. Instead with cheeky sayings that attract their attention. And with motifs that put the apprentices in the limelight and show what the young people can expect at RAMPF.

The result is strong motifs involving the company's current apprentices, who are expressively showcased in the production line shoot. The posters, roll-ups and advertisements are intentionally kept short. They are intended to make young people curious about RAMPF and the apprenticeship and direct them to the associated microsite.

It worked.

We are not only referring to the shoot with the current apprentices, which created strong images that were positively received by all those concerned. It also worked vis-à-vis customers and potential applicants. The campaign came across equally well everywhere. The next few months will show exactly how this is reflected in the new apprentices. Until then we will keep at it and are happy about the great work.

More Informationen is available from:

Antje Koch

Projectmanagement / Public Relations
antje.koch@schindlerparent.de

Task

Strategy

Team

The campaign.