Anyone who turns 100 has a lot of stories to tell. So does Theben. Just like at the workshop we held - in true Corona fashion, with mask and distance - at Schloss Haigerloch in May 2020. It was all about the company's anniversary, a refresh of the brand identity, and measures revolving around the celebrations in the wake of the pandemic. But how does one celebrate when it's not even foreseeable whether anyone will be allowed to come at all? And even if so, who?
An anniversary logo, an anniversary brochure, and a packaging design for special editions of the long-selling theben-timer 26 had to be planned, designed, and realized. And then, Paul Sebastian Schwenk, CEO of Theben AG, pulled out a postcard from his great-grandfather. It was the nucleus of our Theben 100Y Anniversary Campaign.