100 Years Building Automation.

Integrated communication for Theben.

  • "It's already a completely different appearance."

    "We have been working with this agency for almost 10 years and it has had a decisive influence on our brand identity."

    Paul Sebastian Schwenk, CEO Theben AG
Theben, the technology company from Haigerloch, was founded more than a hundred years ago with the development of their timer. Today, the company is ready for the future with its innovations in the field of smart energy. Theben, a multi-award-winning employer, is a great place to work. For all its employees. And Schindler Parent is the agency that has decisively shaped Theben's brand identity since 2013.

Some 100-year-old companies freeze in their tradition. Others have retained the charm and spirit of a start-up without renouncing their history and experience. Theben clearly belongs to the second category. Step by step, Theben has transformed its feature-focused product argumentation into benefit-oriented customer communication. Technical where necessary. No less informative. But more emotional, more personal, more valuable, and more modern.
  • Emotion rather than just ratio. Benefits instead of just features. Today, Theben conjures up completely different images: Cooler. Cheekier. More captivating.