Experience a whole new side of carpet.

The new website for Vorwerk Flooring.

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Schindler Parent > Cases > Vorwerk flooring website

TASK
STRATEGY
TEAM
Vorwerk Flooring has a seemingly infinite number of carpets in its range, available in countless colours, with innumerable properties, all in unique Vorwerk quality – and if you still haven’t found your perfect floor covering, you’ll find a few variants on top of that: in other words, pure variety. If you’re then asked to design a new website for this fabulous variety of possible carpets and other floor coverings, it’s hard to say no – we certainly don’t. Vorwerk's wish: to focus on architects. And that we did. It’s a beautiful site.

vorwerk-flooring.de
Quiz question: What are architects most interested in? Architecture. So, we prepared a stage for architecture on which the numerous outstanding references from Vorwerk Flooring are given the space they deserve. And right at the very front. A springboard for all those who want to dive deeper into the world of carpet and the areas of application where it still dominates an interior’s appearance almost without restriction: in project business, in office buildings, in the hotel industry, and in the transport sector.

The whole spectrum can be perused. In an attractive, varied design. Matching the tiles in the range with a modern, tiled look. And finding your way to the right product in no time at all. And always with a direct line to Vorwerk Flooring itself: Contact opportunities galore: Lead generation made easy.

And the whole thing is peppered with coherent, appealing, unobtrusive features – e.g. mouse-over effects. In a stylish colour scheme that discreetly underlines the value of Vorwerk Flooring.

Appealing to architects and planners alike with their focus on project business, but still familiar to existing target groups: be it the carpet fitter, specialist retailers and all end customers. The simple product search and the tile configurator provide additional orientation on the way to finding precisely the one, optimal carpet.

AGNES

Agnes Pilar
Projektmanagement
2012

Christoph

Christoph Siwek
Group Head Text
1998

Daniel

Daniel Leidorf
Online Marketing Manager
2018

Johannes

Johannes Kretz
Group Head Art
2004

Michael

Michael Meier
Geschäftsführender Gesellschafter
1989

1,000 ways to more leads.

Three clicks to the product, at least one call-to-action on every page – the new Vorwerk Flooring homepage really has everyone wanting more. Visitors enjoy the whole Vorwerk Flooring product range on an excellently structured page. And every sub-page invites you to establish contact. This applies to architects and planners, specialist retailers and craftsmen. The Management Board of Vorwerk Flooring is enthusiastic about the precise implementation of brand strategy on this channel.
LOOK & FEEL
More information is available from:
Michael Meier
Managing Director