Everything That’s Valuable.
Schindler Parent explains the impact of value selling on sales success.
Schindler Parent has been doing valuable quality craftsmanship for years – literally. Numerous value selling projects have successfully been implemented and even more are currently being realised.
The value-based sales philosophy focuses on the value and benefits of products, not their price. We communicate these advantages through the brand – through its character, its history, and its performance.
Of course, we have good reasons for using this approach. Value selling directly impacts a company’s sales success. We’ve known it all along – and now a study conducted by the University of St. Gallen proves it: Customers buy values.
The Lake Constance Business Magazine has now become aware of this. Which is why Michael Meier, our managing director, is getting a chance to shed some light on value selling and on two examples for its implementation done by Schindler Parent, in the latest issue of the magazine.
More information is available from:
antje.koch (at) schindlerparent.de