Even though we already know a lot about what we do, we think it’s obvious to keep getting training on new topics. There are two clear advantages to this. We are always up to date, we really know our field, and you as a customer receive confirmation on that from a third party. Two current examples are listed below. Inbound Certification In July 2014 we started to use HubSpot tools at our agency. Our project management group leader Sebastian Schnell accompanied its complete process of implementation. On top of that, he recently obtained an inbound certification at the HubSpot Academy.
In an in-depth marketing training program for inbound marketing methodology, he was trained to optimize the interaction between search engine optimization (SEO), blogging, landing pages, lead maintenance, and conversion analyses. It was also about properly reporting to sales and marketing in the context of a timely inbound marketing strategy. Google AdWords and Analytics. Google’s impact on the B2B sector is significantly increasing. “Digital natives” now make up almost half of the decision-makers (tendency rapidly rising).
The 35-to 40-year-olds have also been using the internet, search engines, and email as tools to retrieve information and communicate since they started their careers. B2B companies need to re-evaluate their marketing strategies: These days, the digital channel needs to be considered when selecting media channels! Measures like SEO and SEM are a must for successful sales that keeps becoming less about “pushing” and more about “pulling”. Schindler Parent now has a completely certified team of Google experts to meet the challenges of digital distribution. We make sure that your “value story” is conveyed right with the first search request to provide sales with valuable new leads. This is how the brand creates a higher margin – also digitally.
More information is available from:
Group Head Projectmanagement
sebastian.schnell (at) schindlerparent.de