From Mad Man to Mad Orchestrator.

Why creativity in marketing is experiencing its renaissance.


Schindler Parent > Blog > From Mad Man to Mad Orchestrator

What good is a craftsman with the most amazingly equipped toolbox, when he has no ideas on how to use it? No good at all. It’s just the same with tomorrow’s marketing. In the past, the best marketer was the one who was compellingly creative.

Along came the “AdWords Age” which was all about scoring by using the right data tools. What’s the deal today, and above all, tomorrow? We found a diagram that perfectly visualises the essence of marketing in the future. And we were pleased to see that that’s what we have been doing for years:

Blog Marketer Grafik SchindlerParent

More information is available from:

Michael Meier

Managing Partner
michael.meier (at)