The SÜDKURIER media company based in Constance is rethinking journalism. The main platform for this is SÜDKURIER Online. Here, it’s all about topics that people in the region are passionate about. Potential readers also had to experience this ‘shift’. And this is where Schindler Parent came in: with a campaign that became the talk of the town and sea whispers. We incorporate two core editorial themes into every motif. The image and text build an area of tension in which the viewer pauses – until the subline solves it all.
But people didn’t just talk about the campaign; the campaign also made people read. In fact, they read the articles. You could say: the future of journalism has already begun in Constance. That is also what the jury of the German Brand Award noticed and so they considered Schindler Parent for a special mention in the category ‘Excellence in Brand Strategy and Creation / Brand Communication – Ambient Media & Outdoor Advertising’. The campaign was therefore a total success.
To the campaign!
More information is available from:
Projectmanagement / PR