The jury at the German Design Award 2021 was blown away by “the dynamism, power and obsession with detail” with which ABT Sportsline’s new corporate design unfolds its “striking language of form” and creates a unified framework that brings together racing with automotive passion. And it appreciated the contemporary packaging design that GAFATEAM uses to present its food in a clean-chic way. With a new logo, and surrounded by plenty of white space, clearly structured and “delicious with every bite”. These were the statements by the jury.
We are delighted by this, because the brand presences of two clients have been honoured with two Special Mentions, which could hardly be more different, but which have one thing in common: their outstanding quality.
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