Honorably Aged.
Aniversary Campaign for Theben.

Schindler Parent > Press > German Design Award 2022 for Theben’s Aniversary Campaign.

German Design Award 2022 for 100 Years of Theben.

This is definitely worth a special mention.

Theben, the technology company from Haigerloch, entered the market and became big with its timer in 1921. In its fourth generation of family leadership, the company has now celebrated its 100th anniversary and radiates youthful freshness. Thoroughly aware of its tradition, Theben shows itself ready for the leap into its second century.

The anniversary campaign expresses this very freshness. A postcard campaign - sent out on Christmas 2020 - tells the founding story in a very emotional way. And it invited recipients to tell the story of their own Theben moment. The response, according to Theben's CEO Paul Sebastian Schwenks, has left everyone "thrilled, surprised, and in some cases also very moved ... Small works of art are just as much a part of it, as well as very personal stories and unforgettable moments with partners and friends. Each postcard is very special in its own way."

A comprehensive anniversary campaign followed, ranging from image and anniversary brochures to packaging design for the anniversary edition of the legendary theben-timer to a landing page. The platform served as an anchor for the exceptionally well-presented online celebrations in the Corona year. Schindler Parent's campaign for Theben has now received a Special Mention. In the category - Excellent Communications Design - Integrated Campaigns and Advertising at the German Design Award 2022.


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Antje Koch

Project Management/PR