How can marketing support sales? What actions does sales have to take to strengthen the brand in terms of marketing and brand communication? And who of the two – sales or marketing – is in charge of these processes anyway? Numerous companies from the region were invited to the event “Sales as Marketers” on 7, April 2016 within the context of the series Lake Constance Business Impulse. And many came. Being co-organiser, Schindler Parent hosted the event in the agency’s premises.
After a brief introduction by Benedikt Otte, the managing director of Lake Constance Business Development, and a presentation of the agency by client advisor Sebastian Müller-Posch, audience and speakers delved right into the topic. In his presentation, Oliver Schubotz demonstrated that sales and marketing can only be successful when working together and not against or past each other. The program was rounded off by a practical example just before the evening’s social part began: Networking at the cold buffet.
The feeling that many shared was also the tenor of the event: Marketing and sales often suffer from friction and hierarchy wrangling between each other. Nobody doubts that both departments can benefit from well organised coordination and constructive exchange. But everyone shared the experience that the actual implementation is difficult – as it is a long way from understanding the individual sensitivities to actually approaching each other. This is where the event mapped out some paths. Not just theoretically, but practically.
You want to learn more about the event, the contributions, and solutions? I am happy to answer your questions!
antje.koch (at) schindlerparent.de