Theben, a technology company from Haigerloch, celebrates its 100th anniversary and radiates vibrant youthfulness. Their anniversary campaign expresses that very youthful spirit. Part of the wide-ranging communication campaign was a postcard campaign in which customers, partners, and friends were allowed to recount their favorite Theben moment. In the words of Theben's CEO Paul Sebastian Schwenks, the response was "inspiring, surprising, and in some cases quite touching...". Each postcard is very special in its own way.
Other measures included a corporate image and anniversary brochure, the packaging for the anniversary edition of the legendary theben-timer, and a landing page, which served as a platform for the year-round "Corona Year" online celebrations.
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