International marketing – done properly

How to avoid putting your foot in it in China.


Schindler Parent > Blog > International marketing – done properly

What opportunities does international marketing offer? How does communication work on the other side of the world? And what do you need to pay attention to in different cultures?

We support our customers in successfully taking root on international markets. And we have done that for 30 years.


This question and others are answered by Michael Meier in his conversation with Jan Schimmelpfenning, the managing director of the Pforzheim agency DER PUNKT. Just tune in – and read into it. The rich-media-format interview conveys many insights on different levels and provides further links for all those for whom the topic only really starts after the last word has been spoken.

More information is available from:

Christoph Siwek

Creative consulting/group leader text