The Red Dot Design Award is one of the largest design competitions in the world. Every year, the 24-member jury reviews around 20,000 submissions. Companies and agencies submit their designs in the categories: Product Design, Brands & Communication Design, and Design Concept.
For the KITZ launch campaign, that's what we did. In the spring of this year, we developed the entire brand identity for Hirschbrauerei Honer's new organic juice spritzers – from naming and branding to packaging and the look and feel of the online and offline communication.
Recently, we received the joyful news: KITZ was selected to receive the international award. The brewery from southern Germany can now adorn the labels of its regional soft drinks with the award-winner tag. The glass bottles, filled with fruity apple-pear, tart apple-pear-currant, and sparkling cola mix, are designed in "retro-style", and feature botanical illustrations on environmentally friendly reusable containers. Accompanied by sassy headlines, the design adorns landing pages, the social media feed, posters, and merch, right down to the matching beverage crates.
At Schindler Parent, we are very pleased about the award for exceptional design quality. By the way, we have already toasted to it. With delicious KITZ, of course.
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