At the 35th annual membership meeting of the GWA industry association, Larissa Pohl was elected as the new GWA President. She succeeds Benjamin Minack, who did not run for re-election to the honorary office after two terms in office. Due to the pandemic, the general assembly was held virtually.
Larissa Pohl is CEO of Wunderman Thompson Germany and has been a member of the GWA Board of Directors since 2017 in various capacities: as jury chairperson at Effie Germany, spokesperson for the Diversity, Equity & Inclusion Department, and since 2019, as vice president.
In addition to Larissa Pohl - our managing director, authorized signatory, and shareholder - Manuela Schwarz remains on the GWA Executive Committee as treasurer and vice president. New to the Executive Committee is the CEO of achtung! Mirko Kaminski. He was elected as vice president and head of the department of in-house communications & PR.