Cansativa joined the market in 2017 when medical cannabis was released for the German market. Currently, it is also the only company in Germany that distributes medical cannabis from German cultivation. Cansativa is the exclusive logistics partner of the German Federal Institute for Drugs and Medical Devices (BfArM). Thus, it is only logical that Benedikt and Jakob Sons, the founders of the successful start-up, describe themselves as "first-movers" in an ever-growing industry.
Now, the two brothers are planning the next big thing. What's behind it will not be revealed just yet. Let's just say it's about branding, brand strategy, and brand communication. Got it? No? Not yet? But that's exactly why the Sons brothers brought Schindler Parent on board.
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